ABOUT US
BASELUA is the manifesto of a conscious choice: bringing the focus back to the essence of the accessory through an acronym defining a new paradigm of value: Basic, Essential, Luxury, Authentic.
Behind the clean, minimalist lines of this project is my story: I am Ludovica, a founder who started from scratch. With no goldsmithing or jewelry tradition behind me, I chose to bring this adventure to life armed only with a deep passion, an unyielding determination, and the transformative power of motherhood. It was becoming a mother that gave me the courage to rewrite my future, driven by the desire to build something truly authentic. The result is a conscious and inclusive luxury, designed to transcend the logic of fast fashion and gender distinctions. From the debut collection “Chain of Thought”, inviting personalization and creativity through modularity, to the meticulous care in materials, BASELUA is an invitation to celebrate your individuality, joining a story of courage, essentiality, and pure Italian craftsmanship.
BASELUA was born with a mission
To create jewelry that not only celebrates your individuality but is made to last. We believe that true beauty lies in quality. That’s why every BASELUA piece stems from a union between basic design and the production quality of certified Italian suppliers.
01. DESIGNED IN MILANO — HANDMADE IN TUSCANY
Milan is where our designs are born: a fast-paced city, always on. Here, ideas for our collections come to life. The city’s energy filters into the projects: it is the urban counterpoint that balances Tuscan craftsmanship. Then we go down to Arezzo, in the heart of Tuscany, the cradle of an ancient goldsmithing tradition: here, pieces come to life thanks to cutting-edge processes and certified suppliers.
Arezzo, Tuscany — Manufacturing and goldsmith tradition
Modular design
Our design is conceived to be not only clean and essential but also modular. We want to give you the freedom to create your style, choosing different sizes, materials, and thicknesses, also allowing you to combine some of your favorite jewelry pieces to personalize your look.
02. MATERIALS AND FINISHES
Maximum care in the selectionof materials
We guarantee maximum care in selecting materials to offer a safe and durable product. When wearing jewelry, you shouldn't worry about allergic reactions. Our certifications confirm that materials are 100% nickel-free, ensuring every piece is hypoallergenic and safe for the most sensitive skin.
From the starting brass alloy to the intermediate white bronze, every component is chemically controlled and certified free of harmful substances (such as lead, cadmium, nickel).
03. MANUFACTURERS
Our certifiedsupply chain
We collaborate with a supply chain that adheres to major international standards of quality and responsibility.
04. JEWELRY CARE
Tips andguidelines
Daily cleaning requires no major precautions. Gently wiping the jewelry with a dry microfiber cloth may be enough. This removes natural skin oils and residues that can dull the finish.
Thanks to the cataphoresis layer, cleaning with water is not necessary; in fact, over time it could weaken the protective barrier. Avoid using aggressive chemical detergents, abrasives, or ultrasonic cleaners.
Care and lasting maintenance
